Balancing fraud checks and customer hassle: Ask for purchase evidence only if store records don’t confirm the buy; Require a photo only when condition visibility is in question; Wait for physical receipt only if it answers a key decision point
Image: Returns Management Guide

Returns Policy

Part of Returns fraud and misuse controls

Comparing fraud controls with legitimate customer inconvenience

Weigh each return check against the decision it clarifies, the genuine claims it delays and the evidence it actually adds.

Compare a returns control by the decision it may improve and the work it adds for genuine customers. A check that clarifies a few cases can still be a poor choice if it delays every valid product-problem claim. Compare its effects within the same return route.

Compare the proposed checks

ControlDecision it may clarifyBurden to examinePractical boundary
Ask for purchase evidenceWhether the item was bought from the storeThe customer may have to find a record the store already holdsSearch the order first and accept reasonable alternative proof
Request a photographWhether visible condition needs reviewUpload failure or a problem that cannot be photographed may block the requestAllow the case to start without an image when possible
Wait for physical receipt before decidingWhether the expected item arrivedCases supported by other evidence may wait unnecessarilyRequire receipt where it answers a material question
Send an unusual pattern to staffWhether case records conflictExtra waiting and repeated questionsRefer a specific discrepancy with an owner and update date

A retailer should choose among these checks using its own cases. A check gains no demonstrated benefit merely by appearing in a process.

Separate the return routes

Assess change-of-mind requests under the terms of the offer. Assess product-problem claims separately rather than as ordinary change-of-mind returns.

Proof of purchase illustrates the difference between a useful check and unnecessary work. Before asking the customer for more information, a retailer can check whether its own records identify the purchase. If they do, another request may add little.

Measure burden alongside errors

Before introducing a check, define the cases it will affect and the decision it should improve. Review incorrect outcomes it helped avoid, genuine claims delayed, extra customer contacts, abandoned requests and time to decision.

Read the underlying cases. Fewer refunds could reflect fewer incorrect payments or a growing queue of unresolved claims.

Compare similar cases over comparable periods. Note changes in product mix, return forms or staff practice that could also explain a difference.

Set a review date and a condition for narrowing or removing the check if it adds delay without useful evidence.

Key Considerations Before Introducing Return Checks

Incorrect outcomes avoided
Review before implementation
Genuine claims delayed
Track per return route
Extra customer contacts
Monitor post-intervention
Abandoned requests
Compare pre- and post-change data

Choose the smallest useful check

Use records the retailer already holds before asking the customer for more. Refer a case when a material discrepancy remains, and let staff correct a false flag.

If personal information is needed, limit it to the question being answered. Where the Australian Privacy Principles apply, collection and security obligations include collecting only information reasonably necessary and taking reasonable steps to protect personal information.

Keep a control only when observed cases support the improvement it makes to a specific decision and the burden on legitimate customers is acceptable.

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